The (unwanted) effects of Christmas on the health of your company.
It’s already Christmas. Yes, also this year the long-awaited moment has arrived, when we finally have the opportunity to spend some time with our family or to see some old…
Sales channels: it is better a holistic approach or an individualistic one? None of these.
Yes, also marketing strategies have a soul! More than a soul, I would define it as a connotation, a tendency, a characteristic way to reach specific results. In recent years,…
The 3 hidden – and expensive – risks you’re running if you’ve chosen a supplier for a friend.
Recently, on the internet, I discovered an interesting article published by an industry magazine, the Supply Chain Management Review. The article talked about the relationship between buyer and supplier, but…
“To my dad, the idea that people would simply throw these away would be bizarre”
This statement was made by Raoul Thulin, son of Sten Gustaf Thulin. But who is Raoul Thulin? Raoul is the son of the man who invented the plastic bags in…
He is really a genius! They were looking for fast horses, but he trimmed them… a car!
Surely you have already heard this funny story about Henry Ford. To the question of how he had chosen the message to communicate to the public for the launch of…
Pricing policy in modern distribution channels.
Today I would like to talk about a topic which is often underestimated by those who distribute products at retail that is concerned with the pricing policy of your company.…
Is it better to look for 1 good distributor or 5 small retailers?
Finally, here we are. After so much effort, your new product is ready to be put on the market. But as they say, a product is not really a product…
Eh, it’s easy to say quality!
Even today, many companies focus everything on the quality of their products to differentiate themselves from competitors, to find new distribution channels and customers. Even if at first glance it…
How to win over retailers and no longer feel like being on the gallows in front of Mastro Titta when you deal with them
If you believe that your distributors want your head at all costs, imposing their sales strategies and not caring about your needs, in this article I will tell you the…
