YOU CAN HAVE REAL SAVINGS SUBSTITUTING DISPLAYS WITH A SHORT LIFE-SPAN WHICH ARE QUICKLY DAMAGED. “The quality and structure of your displays allows us to use them even after 6 months. They have been mistreated, soiled, they have been under snow and rain …. And yet they are still ready for use! Because of the reasonable costs, comprehensive of transport I would recommend them to everyone.” (Nicholas Busuioc, Vice Presidente di Sales Packom Sweet USA) ‘But’ you will ask yourself, how is it possible to save on a product of such high quality’? Simple. If you have bought displays in…Read More
IS INVESTING IN PHYSICAL SHOP DISPLAYS STILL A VIABLE INVESTMENT? ‘Nowadays people only buy on internet’ … ‘ There’s no hope for shops anymore’ … ‘E-commerce is better!’ I am certain that one of these phrases has passed through your mind. And you would be right. In Europe today 68% of consumers buy online. In 2018, 74% of Italian companies invested 50% of their resources to sell online, either autonomously or on platforms like Amazon and EBay. What does this mean? That there is no hope for shops? Investing to bring products to shops no longer has any sense? No.…Read More
ARE YOU TIED DOWN BY RETAILERS WHO CANNOT SUCCESSFULLY MARKET YOUR PRODUCTS? Every day a businessman wakes up and knows that he will have to argue with a retailer because the products he sent were not exhibited on time. Or, because the displays were installed incorrectly, or put in a corner out of sight. I have been working in this sector for 24 years and have learnt to understand what it means to experience the apathy of distributors who fail to sell, or do not have the competence to increase shop sales. If you retail your products and you have…Read More
HOW TO TRANSFORM THE PRODUCTS YOU EXHIBIT IN SHOPS INTO POWERFUL MAGNETS FOR THE WALLETS OF YOUR POTENTIAL CLIENTS, WHO WON’T BE ABLE TO FOREGO BUYING FROM YOU.
HOW TO TRANSFORM THE PRODUCTS YOU EXHIBIT IN SHOPS INTO POWERFUL MAGNETS FOR THE WALLETS OF YOUR POTENTIAL CLIENTS What is the most powerful tool you have to increase the value of your product and brand? The quality of your product and service play an important part. But all the rest is due to one thing only: marketing and communication. Take care however: marketing is not only advertising billboards, radio or tv commercials, or posts on internet and social networks. Or, at least they are not enough to sell more. Just picture: Your client sees your fantastic advertising. He is…Read More
BUT CAN POLYPRO DISPLAYS REALLY INCREASE SALES? The words of Gianlucca Bertozzi, Business Manager of a big company, one of our clients have given me much thought. Before letting you read them for yourselves I wanted to say: Often companies which come into contact with us ask: “can you really increase sales by putting more attractive displays in showrooms?” The California Institute of Technology, a renowned research centre for neuroscience, published a research in 2012 which states: ‘consumers are prepared to pay at least 40% more for mugs and DVDs – 60% more for snacks – which are physically present…Read More
HERE IS AN INFALLIBLE WAY TO MAKE LIFELONG ENEMIES OF YOUR RETAILERS AND ONE TO EASILY AVOID UNPLEASANT SITUATIONS LIKE THIS …
HERE IS AN INFALLIBLE WAY TO MAKE LIFELONG ENEMIES OF YOUR RETAILERS AND ONE TO EASILY AVOID UNPLEASANT SITUATIONS LIKE THIS … How do you increase sales? Obviously not by making enemies of your distributors, the shopkeepers where you display your products. You probably know what I mean. The relationship between producing company and the distributors is not easy. Often, especially if you are involved with major retailers, you have to learn to come to terms and swallow the pill with commercial practices you have to bow to. You have to put up with being the last wagon wheel. Or…Read More
I BEGAN WORKING IN MY FATHER’S BOX FACTORY BY CHANCE: OUT OF THE BLUE HE DECIDED TO RETIRE LEAVING ME AND MY SISTER ALONE TO MANAGE EVERYTHING.
I BEGAN WORKING IN MY FATHER’S BOX FACTORY BY CHANCE: OUT OF THE BLUE HE DECIDED TO RETIRE LEAVING ME AND MY SISTER ALONE TO MANAGE EVERYTHING. His employees immediately resigned: they would not have bet 500 lire on a young boy fresh from University and with not even one day’s work experience under his belt. But the truth is that I knew what I was doing. I knew that job well. As a child I spent my afternoons in the factory: by the age of fourteen I could work all the machines of the factory. I was good and…Read More
HOW TO CHALLENGE ‘CLICK HERE AND BUY’ AND PERSUADE YOUR CLIENTS TO RETURN TO YOUR SHOP TO BUY From a Nielsen and Zenith Italy research report ’20,6 million consumers in Italy now use exclusively e-commerce’. Today people are more and more attracted by Internet buying because of the low prices. This trend leads to impersonal shopping, which eats up money from companies’ cash registers. The bad news is that it is happening also to your company. Today, and even more so in the future, the showroom experience must take on a unique and inestimable value, because, if a customer no…Read More
WHAT HAS POLYPRO DISPLAY GOT TO DO WITH A PINK RABBIT OF A FAMOUS 1980’S ADVERTISEMENT? Perhaps you also remember the advertisement? It is the one of a famous brand of alkaline batteries, where a pink rabbit was involved in a handicap race with other rabbits which ran on normal batteries. In those 30 seconds we could see our hero, obviously running on Duracell batteries, win against all other competitors, who, no matter how much they tried , using all means possible, could never win. But what has Polypro got to do with this? Polypro display in polypropylene honeycomb is…Read More
HERE IS WHY YOUR WON’T SAVE MONEY BUT WILL BE THROWING IT AWAY WITH CARDBOARD DISPLAYS Have you always bought traditional cardboard displays convinced that you are saving money? Accounts in hand, you have already worked out that this is not true, or perhaps you haven’t yet realized how spending little at the outset on cardboard displays, does not give you a true saving. The life of traditional cardboard displays is very short because the material they are made of is not very resistant and is subject to breakages. This means that in the space of two, three months you…Read More