The (unwanted) effects of Christmas on the health of your company.
It’s already Christmas. Yes, also this year the long-awaited moment has arrived, when we finally have the opportunity to spend some time with our family or to see some old…
Sales channels: it is better a holistic approach or an individualistic one? None of these.
Yes, also marketing strategies have a soul! More than a soul, I would define it as a connotation, a tendency, a characteristic way to reach specific results. In recent years,…
He is really a genius! They were looking for fast horses, but he trimmed them… a car!
Surely you have already heard this funny story about Henry Ford. To the question of how he had chosen the message to communicate to the public for the launch of…
Eh, it’s easy to say quality!
Even today, many companies focus everything on the quality of their products to differentiate themselves from competitors, to find new distribution channels and customers. Even if at first glance it…
How to win over retailers and no longer feel like being on the gallows in front of Mastro Titta when you deal with them
If you believe that your distributors want your head at all costs, imposing their sales strategies and not caring about your needs, in this article I will tell you the…
