The rapid evolution of the retail sales and distribution systems has forced companies and distributors to review and refine their sales strategies in physical stores.
If only a few years ago it would have been enough to use any Visual Merchandising tool to differentiate itself from the competition and to keep sales high, today it is no longer enough.
But distribution models change is not the only reason that drives manufacturers and those who distribute and sell their products every day, to look for new ways to sell their products conveniently.
There are two most significant factors.
On the one hand, the behaviour of consumers who, regardless of which channel they decide to buy – whether online or offline – have become much more demanding, both in terms of the required quality both from the point of view of the convenience.
In short, they have evolved a lot, andin the face of the unlimited choice available to them, they are continually seeking the maximum convenience possible.
Not only the economic convenience but above all the attention on how they spend their money.
In other words, they calculate – though mostly unconsciously – whether what they have purchased is worth the price they paid.
On the other hand, as if it were the flip side, the extreme competition between companies, fighting for the same market, with products almost all of the same characteristics, requires companies to look for ways to differentiate themselves from the mass desperately.
Ma But differentiating involves costs, sometimes even massive, that not all companies are willing, or have the willingness, to spend.
So are small and medium-sized companies destined to languish slowly under the grip of the big industries and powerful corporations?
I don’t think so.
Actually, the Most Sales with No Hassles methodology, the system that allows companies to increase sales and simultaneously save in distribution and retail costs, is addressed precisely to them.
The system is based on 4 main pillars, each of which performs a specific function.
1st Pillar: Polypro display stands
2nd Pillar: the guide “Selly”.
3rd Pillar: the 4 warranties.
4th Pillar: pollution-free.