Thank you for helping me to win this bet.
As you know, the goal is to show that, even if you think you’re already doing the best for retail sales, the results can be better.
Se vuoi sapere da dove è partito tutto, leggi QUI
… Today I want to drag you into a challenge.
Actually, it’s not a competition between us.
The challenge is all mine, but I need your valuable help to win it.
It all started a few days ago during the conversation with a dear friend of mine, who, like me, deals with Visual Merchandising and product display.
We both absolutely agree on the great usefulness of these tools.
But he is convinced that all displays are the same, but I absolutely not.
In the way that, for him, it is enough placing “off-shelf” a product to obtain certain results, for me, however, given the extreme competitiveness of current markets, it is not enough at all.
And not for my assumption, but the evidence of the facts. And in any case, if it were so, all companies that are using displays would have no problems. Weather in terms of sales and, more generally, of distribution management.
But I don’t think so.
When I showed him the testimonies of my customers, he immediately objected that the result was not due to the sales system used, but to other factors, such as market trends, product quality and so on.
In short, according to him, the quality of a product and the good health of a marketplace, are alone themselves a guarantee of success in sales.
They are certainly critical factors, but what my friend doesn’t take into account is that there are thousands of competitors struggling to share the same slice of the market. And the risk of being dragged into the price battle is very high (for some, almost inevitable…).
At this point, as they say, I threw the gauntlet to him: I’ll show you that in a saturated and crowded market,and they are mostly all nowadays,not all sales approaches bring positive results. And in any case, there are new approaches that work much better than others.
That’s why I need you now.
I’m selecting companies to offer them a “Test Drive” package of my sales system, the More Sales with No Hassles methodology, to work alongside the tools they are already using to promote retail sales.
In a nutshell, I want to demonstrate with facts that even though your industry is challenging and full of competitors, the More Sales with No Hassles system gives more results than what you are using now.
Either in terms of sales and cost optimization, till to retailer and end-customer satisfaction.
Obviously, the package is almost free of charge and without any commitment. The only effort I’m asking you is to give me the necessary information to design the right tool for you and, after the test, to provide me with the required feedback. I say almost free because, for obvious accounting reasons, a transaction, even if minimal, must be there. But believe me, it’s pretty much the cost of a good pizza.
You’re now wondering: and what’s in it for me?
Well, first of all, you have the chance to check, substantially for free, whether your retail system can actually be significantly improved, both in terms of revenues and costs (…but not only).
Second you’ll have a powerful sales tool at your disposal – Polypro dispaly stands, already used by more than 500 companies around the world with excellent results. And, at worse, you will have sold a little more and improved the perception of your products and your company in the eyes of your customers.
Moreover, if you decide to adopt this system definitely, you will have the possibility to do it under much more advantageous conditions than the standard ones.
All this will cost you practically nothing and will not involve any future commitment from you and your company (if not of that, as I told you, to give me your valuable feedback).
All the material that will be delivered to you will remain yours, and you can use it where, if and when you wish
In a nutshell, what I want to demonstrate is that, although your company is in a competitive and challenging market, it is undoubtedly possible to free yourself from the grip of competitors and improve the efficiency of the distribution of your products.
…