Your new brand image paradigm at the Point Of Sale
Many of our customers, especially when they get in touch the first times, ask themselves the reason why we chose this name.
Answer is actually simple, even if a bit difficult.. to pronounce.
Polypro’ is born with the unique and exclusive purpose to create point of sale displays from corrugated polypropylene sheets.
This is where our name comes from: from the grass-roots raw material we realize our displays with.
The majority of point of sale displays is still made in cardboard, even if this causes several troubles to customers: they rip up, come unglued and collapse.
And we can’t forget the complete lack of resistance to water and humidity: after all it is paper (actually mostly made by adhesive and chemical substances, with small parts of cellulose) and that’s no surprise.
Cardboard is not the best support to realize a point of sale display.
It was certainly the best one 30 years ago, when it was the only option. Today it is not anymore.
Honestly cardboard seems difficult to replace, especially because it is cheap and easy to work.
Main production processes, printing and cutting (die-cutting), allow to briefly produce even big quantities.
But, even if realized in plastic material this is exactly the main advantage of our displays: production processes are basically the same – therefore equally cheap: printing and die cutting. It is not requested neither expensive moulds nor masters.
Just a simple punch.
This is the reason why corrugated PP is the most appropriate raw material to realize promotional displays. Cardboard is old-fashioned.
What are we using (polypropylene sheets) to produce point of sale displays, is different from what is used in other manufacturing areas.
Structure, chemical composition and additives have been developed and tested to create displays that are light, resistant and of high visual impact. A perfect mix for sales.
Indeed, in the market there are “durable” displays made either in wood or in metal, or even in other plastic materials, but they all need expensive manufacturing processes, therefore they don’t fit for the purpose.
Furthermore both metal, and especially wood, if not properly treated with specific and expensive operations, are easily vulnerable to liquids, mildews, bacteria and oxidative factors. But got here, as they say, it’s not worth the trouble anymore.
Even if cost of one of our polypropylene displays is higher than a cardboard display’s, its durability at the point of sale is usually 10 times longer than paper ones.
Therefore, to calculate how much your company can save, thanks to the ongoing usage of our displays is simple.